After the major shifts during the pandemic last year, numerous establishments have relied on 2021 for more stability. The pandemic has had a major influence on some of the biggest food and beverage trends. One of the major themes to continue is more of health. A few companies have already strategized to launch foods with immunity-boosting ingredients. The industry will see continued growth and take different shapes with new ingredients.

With technology being the significant component in the development of most of the industries, it will also arise as a major trend in the food industry as the calendar turns over. This calls for conversations and discussions with industry experts and analysts about the latest trends that the industry predicts for 2021 and coming years. Food 2.0 Conference is an upcoming food conference that provides a platform for experts to discuss and share insights about the transformations that the following trends have initiated:

Companies shifting their Focus to Health campaigns

The past year has been all about adapting to changes and consumers spent most of it focused on staying healthy. This life-changing alteration has led to a desire to make healthier food choices. According to research, the pandemic made people interested in food that benefits their immunity, which seems to continue for a long period.

Various companies are making this change as an opportunity to jump on this immunity bandwagon. They have learned it from an increase in the consumer demand for ingredients with immunity claims and for the group poised for further growth. Companies are looking to add benefits to their products that prioritize health, such as yogurt companies launching probiotics, while highlighting qualities like less sugar consumption.

The Rise in Tech-Enabled Transparency

Early on during the pandemic, the world news focused on outbreaks at food and meat manufacturing plants, which further made more consumers conscious of the backdrop of food production - where it comes from and where it goes. Experts claim that, with technology working to make food and workers safer, this trend is more likely to stay.

With more consumers interested in knowing about the food they eat, it is believed that transparency throughout the supply chain will dominate for years to come. In addition to this knowledge, smart packaging, and an increase in blockchain usage to track products from farm to the kitchen, technology is a great help in providing better traceability.

Expansion of Plant-Based Variety for Next-Generation

In the past few years, there has been a steady rise in some of the plant-based food and its sales continue to be record-setting. With this industrial development, both new and old players are bound to launch new products in the upcoming years. The plant-based space is mostly dominated by pea, soy, and wheat protein but is expected to see more products featuring ingredients made from different plants in the coming years.

Product developers have noted the consumer behavior and claim that they not only want their food to taste good but also be sustainable and better for them. The manufacturers are unleashing the possibilities of what's available in the plant kingdom.

These trends are just the beginning of what’s to change and develop in the years to come and if companies wish to stay ahead of their competitors, the Food 2.0 Conference. is the right place to invest.